> The hub for everything logo and brand identity — strategy, tools, pricing and the studios doing the best work.

*Source : https://designerdiscussion.com/service/logo-design/*

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[Home](https://designerdiscussion.com/)/Services/Logo & Brand Identity

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# Logo & Brand Identity

The hub for everything logo and brand identity — strategy, tools, pricing and the studios doing the best work.

[Find a specialist ▸](https://designerdiscussion.com/find-an-agency) [Read the guides](https://designerdiscussion.com/category/branding)

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## Explore _logo & brand identity_

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### Brand strategy & naming

Positioning, archetypes and naming frameworks.

enter ▸

](https://designerdiscussion.com/category/branding)[

### Logo design tools & generators

AI generators vs. pro tools, compared.

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](https://designerdiscussion.com/category/branding)[

### Visual identity & guidelines

Design systems, brand books and lockups.

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](https://designerdiscussion.com/category/branding)[

### Logo types & styles

Wordmarks, monograms, emblems and when to use them.

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](https://designerdiscussion.com/category/branding)[

### Pricing a logo

What identity work actually costs in 2026.

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](https://designerdiscussion.com/category/branding)[

### Rebrand case studies

Teardowns of memorable identity work.

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](https://designerdiscussion.com/category/branding)

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## Latest _guides_

[all logo & brand posts →](https://designerdiscussion.com/category/branding)

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Branding ![](https://designerdiscussion.com/covers/logo-design-ai-vs-designer.png)

### Logo Design in 2026: AI Generator or Hire a Designer?

// DD Editorial 8 min read Jun 18, 2026

](https://designerdiscussion.com/blog/logo-design-ai-vs-designer)

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## Recommended _tools_

[all tools →](https://designerdiscussion.com/tools)

### Looka

AI logo maker with full brand kits.

[Compare tools](https://designerdiscussion.com/tools)

### Canva

Fast, template-driven identity for small teams.

[Compare tools](https://designerdiscussion.com/tools)

### Adobe Illustrator

The industry standard for vector identity.

[Compare tools](https://designerdiscussion.com/tools)

Affiliate disclosure: some tool links may earn us a commission. It never affects what we recommend.

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## Hire the right team

Browse our independent ranking of the best web design & development agencies across 13 cities worldwide — vetted on ratings, reviews and real work.

[See the agency rankings ▸](https://designerdiscussion.com/best-web-design-agencies)

A logo is the smallest, hardest-working asset a brand owns. Get it right and it compounds for years; get it wrong and every touchpoint pays the tax. This hub covers the whole pipeline — from naming and strategy to the files you should walk away with.

Whether you are weighing an AI logo generator against hiring a studio, or building a full visual identity system, the guides below break down the trade-offs with real examples and pricing you can plan around.

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## FAQ

How much does a logo cost?

Anywhere from near-zero with an AI generator to five figures for a full identity system from an established studio. Most small businesses land between a few hundred and a few thousand for a designer-led mark plus basic guidelines.

Logo vs. brand identity — what is the difference?

A logo is one asset. A brand identity is the full system: logo, colour, type, imagery, voice and the rules that keep them consistent across every surface.

Should I use an AI logo generator or hire a designer?

Generators are great for speed and budget. A designer earns their fee on strategy, originality and ownership — and when the mark needs to scale across a real system.

What files should I get?

At minimum: vector source (SVG/AI/EPS), transparent PNGs, a favicon set and a one-page usage guide. Without the vectors you do not really own a scalable logo.

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